Monday, May 11, 2009
karcasm
Friday, February 27, 2009
still havent found what im looking for...
Thursday, February 12, 2009
die alone
If there’s one problem i have with the ad agencies today is the spate of depressing ads shown off late. I mean yes people get old, yes things get taken from you, life slows and you settle down with what you have saved for so many years, taking up some hobby as shown by Harsha Bhogle, actually scribbling on the canvas, getting better as he retires (has he retired?). But why show that in an ad. The running theme of these insurance ads seems to be to scare the living daylight of a healthy earning member of the family, making him feel he might be dead if the bill for the water heater is not paid for the next 20 years. Every ad will have a shock value, a scene where the character has to give this grave mute expression, and then come up with the solution, being the investment. Two ads that really stick out like 2-sore-thumbs-up-god-knows-what are the HDFC Standard Life Insurance ad where they didn’t even leave the little boy, playing with a car, out of the inevitable miseries of life. I mean, the sentence “Agar aapke papa gum gaye to?” is probably engraved on the boy’s mind till date, giving him recurring nightmares, having to checkup on his dad every night, instead of it being the other way round! The other ad, who’s name fails me, which again has me checking the pulse and breathing of every sleeping relative, is where this wife come home after shopping and sees her husband literally passed out on the verandah chair, still, with the paper lying open next to him. She approached cautiously ,fearing the worst, just to find him startled to life.
But everything’s not so grey after all. The Asian paint’s ad, with the elderly couple reminiscing about a cycle incident about their child or grand child,cant really figure out, is so sweet that if that could some how be used as an insurance ad, it would be the silver lining to the dark grey clouds that are the insurance ads today.
Saturday, December 6, 2008
oye
Wednesday, December 3, 2008
the secret
Thursday, May 1, 2008
WHO?? DOGG!!! $#@$#@%!!
but yes, thankyou for asking.
since the dawn of time man has been asking questions which have no satisfactory, logical or definite answer. 'whats up?!' is one of most unfavorite phrases, if that is a word. 'JUST CHILLIN' quite plays on the same nerve. the word itself (CHILLIN) sends shivers down my spine and makes my teeth clatter, much like when one runs their nails over a blackboard. but let me be honest, i always make a point to ask these questions and always have a moment to enjoy when people sometimes stall, contemplating to tell the person what he or she was actually doin or play it cool and give some lame answer, i always do!
theres one more question tickling my rapidly shrinking cerebrum, "What is wrong with Jug Suraiya?".
i must , simply must get back to my CHILLIN.......piss............
p.s- these posts may bear absolute resemblance to person dead, living or very much on the edge.i consider that you are reading this post knowing me, and hence taking no offence.
Monday, March 10, 2008
three wishes
there are many cliches describing the feeling one gets while looking at sunsets, sunrises, the mountains, breathtaking views, etcetra, etcetra, etcetra. as i said, they are cliches. il tell you about some personal favourite. topping the list is the right song, on the right road, with the cd in the right music system, irrespective of the mood. i think that about completes my list. i know too many rights bring you to the same place, right? but history having a nack of repeating itself, i believe im fine with that.
try driving while listening to a good, song. you wouldnt want the destination to arrive, or in my case, take a u-turn and go back the same way. but this only happens when you are in your own company.
i know, i need to lighten up. but theres is a fine line between what you want and what you need, with the 'wants' frequently trespassing the 'needs' territory, with substantial backing, either logical or whimsical...
californication beckons.......